Top Hotel Brands - Luxury

There are simply too many hotel brands that customers can’t possibly know one tenth of them. Sounds wired? Read on. You’ll see how many brands in the category of luxury, besides upper upscale, upscale, upper midscale, midscale, economy—even the categories look a little overwhelming. Each category corresponds approximately to 6-star, 5-star, 4-star, 3-star, 2-star and 1-star.

Each year, many organizations introduce their top hotel brands lists in accord with different standards and principles. It’s hard to tell which list is more authoritative or valuable. A ranking by brand value may look more impartial and less arguable, still the estimated values from different firms vary. The lists made below try to reflect clearer picture of luxury hotel brands from different angle.

Before you read the list of most valuable luxury hotel brands, there are two things we want to clarify: when we say Hilton hotels, Marriott hotels or Hyatt hotels, we mean the hotels of the single brand, not the hotels of the hotel company—not Hilton Worldwide (as of 2019, Hilton Worldwide operates 16 brands internationally, and 2 more brands coming soon), Marriott International (32 brands) or Hyatt Hotels Corporation (14 brands); second, Hilton, Marriott and Hilton are not luxury hotel brands according to marketing situation and their official description, Hilton has Waldorf Astoria, Conrad Hotels to compete in luxury segment, Marriot has Ritz-Carlton, JW Marriott Hotels, St. Regis, Luxury Collection, Bulgari Hotels, Edition Hotels, and Hyatt has Park Hyatt, Grand Hyatt, etc.

Top hotel brands 2019

(According to the estimated brand values by Brand Finance; the category is referred to the hotel’s official website)

2019 Rank 

 2018 Rank

 Brand

Portfolio (Company)

Category

1

1

Hilton

Hilton

Upper Upscale

2

2

Marriott

Marriott

Upper Upscale

3

4

Holiday Inn

Intercontinental

Upper Midscale

4

3

Hyatt

Hyatt

Upper Upscale

5

10

Hampton

Hilton

Midscale

6

6

Shangri-La

Shangri-La

Luxury

7

17

Double Tree

Hilton

Upper Upscale

8

5

Courtyard

Marriott

Upscale

9

7

Wyndham

Wyndham

Upscale

10

9

Ramada

Wyndham

Midscale

11

16

Mercure

Accor

Midscale

12

12

Intercontinental

Intercontinental

Luxury

13

13

Crowne Plaza

Intercontinental

Upper Upscale

14

8

Sheraton

Marriott

Upper Upscale

15

20

Crown

Crown

Luxury

16

14

Days Inn

Wyndham

Economy

17

18

Comfort Inn

Choice

Midscale

18

28

Embassy Suites

Hilton

Upscale

19

11

Westin

Marriott

Upper Upscale

20

34

Extended Stay America  

  Extended Stay America  

Economy

21

21

Melia

Melia

Upscale

22

19

Super 8

Wyndham

Economy

23

31

Jinjiang

Jinjiang 

Upscale

24

41

Homewood Suites

Hilton

Upper Midscale

25

26

Quality

Choice 

Midscale

26

32

NH Hoteles

NH Hoteles 

Upper Midscale

27

15

Premier Inn

Whitbread

Midscale

28

22

Ibis

Accor 

Economy

29

36

Hanting Hotel

Huazhu Hotels Group

Economy

30

37

The Ritz-Carlton

Marriott

Luxury

31

40

W

Marriott

Upper Upscale

32

25

SpringHill Suites

Marriott

Upscale

33

38

Baymont

Wyndham

Midscale

34

29

Novotel

Accor

Upper Midscale

35

43

Millennium Hotels

City Developments

Upscale

36

24

Renaissance Hotels

Marriott

Upper Upscale

37

35

Autograph Collection

Marriott

Upper Upscale

38

27

Four Points

Marriott

Upscale

39

46

Luxury Collection

Marriott

Luxury

40

23

Residence Inn

Marriott 

Upscale

41

39

TRYP

Wyndham

Upper Midscale

42

42

Howard Johnson

Wyndham

Economy

43

50

Comfort Suites

Choice

Upper Midscale

44

49

Microtel Inns & Suites

Wyndham

Economy

45

45

Pullman

Accor

Upscale

46

-

St. Regis

Marriott

Luxury

47

47

Wingate by Wyndham

Wyndham

Midscale

48

-

Borgata MGM

United States

Upscale

49

-

Home2 Suites

Hilton

Upper Midscale

50

48

XIV

Resorttrust Inc

Upscale

 

The second list specified for luxury hotel brands, coming from Luxury Travel Intelligence (LTI), assessed 118 different factors, with each factor having its own weighted score.

"The 118 touchpoints relate to the overall brand performance, rather than its individual properties," says Michael Crompton, Founder of LTI, in a statement. "It's all about the brand's ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff."

LTI top 12 luxury hotel brands for 2018 (maximum score: 4,320)

1 - Aman (3,587)

2 - Oetker Collection (3,494)

3 - Six Senses (3,438)

4 - Belmond (3,399)

5 - Mandarin Oriental (3,378)

6 - Auberge Resorts (3,312)

7 - Four Seasons (3,264)

8 - Soho House (3,180)

9 - One & Only Resorts (3,152)

10 - St. Regis (3,058)

11 - Rosewood (2,981)

12 - The Luxury Collection (2,897)

The third list is a plain statistic chart: top luxury brands ranked by the number of properties the company operates.

Properties

Luxury Brand

Company

6,906

Ritz-Carlton, Bulgari Hotels, Edition Hotels, JW Marriott Hotels, St. Regis, Luxury Collection

Marriott International

5,456

Waldorf Astoria, Conrad Hotels

Hilton Worldwide

5,431

InterContinental, Regent Hotels & Resorts

InterContinental Hotels Group(IHG)

4,283

Sofitel, Fairmont, Raffles

AccorHotels

1,112

Radisson Collection

Radisson Hotel Group

667

Park Hyatt, Grand Hyatt

Hyatt Hotels Corporation

520

Anantara, Per Aquum

Minor Hotels

370

Gran Meliá, ME by Meliá, Paradisus

Meliá Hotels International, S.A.

272

The Crest Collection

The Ascott Limited

125

Taj Hotels

Indian Hotels Company Limited(IHCL)

107

Four Seasons Hotels

Four Seasons Hotels and Resorts

96

Shangri-La Hotels

Shangri-La Hotels and Resorts

81

The Okura Prestige

Okura Nikko Hotel Management

75

Kempinski

Kempinski

55

Rosewood Hotels & Resorts

Rosewood Hotel Group

41

Mandarin Oriental

Mandarin Oriental Hotel Group

41

Centara Grand

Centara Hotels & Resorts

33

Belmond

Belmond Limited

32

Hoshinoya

Hoshino Resorts

31

Aman

Aman Resorts

30

Langham Hotels, Langham Place Hotels

Langham Hospitality Group

30

Banyan Tree

Banyan Tree Holdings

29

Signiel

Lotte Hotels & Resorts

29

Dusit Devarana

Dusit Thani Group

26

Jumeirah

Jumeirah

20

Oberoi Hotels

The Oberoi Group

18

Le Fouquet's Paris, Le Majestic Cannes, Les Neiges Courchevel, Le Normandy Deauville

Barrière

10

The Peninsula Hotels

Hongkong and Shanghai Hotels

 

Hotel brands appear on more than one list (alphabetically):

  • Aman
  • Belmond
  • Four Seasons
  • Intercontinental
  • Mandarin Oriental
  • Ritz-Carlton
  • Rosewood
  • Shangri-La
  • St. Regis
  • The Luxury Collection
     

Top Luxury Hotel Brands

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