If there's one thing rarer than getting the marketing chiefs of the world's big three hotel chains on the same stage, it's having each of them deny that Airbnb concerns them. But that was the upshot earlier today at Advertising Week, as Hyatt's svp of global brands Sandra Micek, Hilton's CMO Geraldine Calpin and Marriott's global marketing officer Karin Timpone took turns explaining why Airbnb fails to keep them awake at night.
The session—called Travel Agent of the Year 2020—explored the coming significance of AI. It was sponsored by Trisept Solutions which develops travel merchandising and distribution solutions. Its products include the VAX VacationAccess platform for leisure travel and Xcelerator, an agency management platform.
The independent hotel market in Europe is a big business. Big in terms of employment, tourism and contribution to local economies. Most importantly for our industry, independent hotels are big in terms of room inventory – the collective number of rooms these hotels represent.
This inventory is what makes independent hotels attractive partners for online travel agencies (OTAs), and it’s at the heart of the current struggle for independents and chains alike to strengthen their direct bookings. Fortunately, along with all that inventory, independents have 10 powerful, often overlooked advantages when it comes to competing for market share.
In the last three years, fashion and food start-ups in India have transformed to app-based services to leverage the e-commerce boom. Travel and hospitality is not far behind with online travel aggregators and hotel aggregators such as Makemytrip and Oyo Rooms, respectively, leading the charge. It was this crowded space, that Treebo Hotels, an online hotel-booking
Travel advisers are investing significant amounts of time — and in some cases money — to take advantage of higher-level agent training courses, and with good reason: In many cases they are realizing notably higher sales as a result.
Most agents have ready access to supplier and destination training,
In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, TV commercials are recurring, repeatedly advising us of the benefits of a certain product. In general, since such ‘exposures’ can be costly, merchandisers are more
It’s hard to believe that summer is just about over and we are entering the homestretch of 2016 - and planning time for 2017. I am sure you already see the paradigm shift in the travel and hospitality technology industry - and it is truly tougher than ever to break through the noise. There’s a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.
These days, if you want your business to succeed, it’s not enough to just produce and deliver your product – you have to produce high-quality, engaging content too. Almost half (47%) of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson and more than half (51%) rely more on content to research and make B2B purchasing decisions than they did a year ago.
Every kid grows up dreaming of making an impact. To see their name enshrined into history, or to be the face that people remember. Arnold Palmer didn't just do all that. Arnie, who died on Sunday at the age of 87, changed the essence of what golf was.
Before Arnold Palmer, golf was barely on the fringes of most people's thoughts.