AETHOS frequently advises clients on the considerable nuances involved in finding and developing talent. Recently, much has been published about today's sourcing and hiring processes, which seem to have become dramatically "technologized" for efficiency. However, speedy and transactional processes do not automatically equal quality outcomes. Until AI (artificial intelligence) can accurately and consistently mimic or perfect what human interaction can discern, technology can only assist in the match-making. The ultimate decision takes a bit more finesse. Let's revisit the basic challenges hiring managers continually face, and then consider our thoughts on how to best tackle each.
According to Google, the travel planning journey is influenced by over 19 different touchpoints. While we have big-picture insight and data points that reveal the extensiveness of the travel planning journey, the path to a booking and the micro-moments along the way vary and key customer segments need to be reached through multichannel marketing campaign efforts.
Most hoteliers associate the term Social Media with Twitter, Facebook or Instagram. But there is much more to Social Media. Facebook & Co. are one aspect, the other important part is rating portals. Communities are nice and valuable, but money is made through TripAdvisor, HolidayCheck, and Google+.
What is important for a good hotel ranking
Fumiko Motoya is certainly an easy person to recognize. As president of APA Hotel Co Ltd, Japan’s largest business hotel chain, her cheerful face adorns billboards, in which says “私が社長です” (I am a company president), she appears on TV, in magazines and newspapers and her face is on the company’s brands of water, curry and other products. She is also famous for her collection of colorful hats which now number about 240.
As we enter Motoya’s office, she and her husband Toshio, APA’s CEO, greet us at a large boardroom table covered with full-page ads for APA, books about the company and, of course, all the APA products.
The slowly improving economy could boost travel over the Thanksgiving holiday to levels not seen in nine years.
The auto club AAA forecasts that 48.7 million Americans will travel, the busiest Thanksgiving period on U.S. roads and skies since 2007, the year before the global financial crisis plunged the U.S. economy into a deep recession.
Guests unwinding in the gilded splendour of the Corinthia Hotel in London would not generally expect to be asked if they wanted to have their heads examined.
Another glass of champagne, perhaps; an appointment in the Daniel Galvin hair salon, maybe; dinner in the deliciously opulent Massimo restaurant, absolutely.
Mr. Trump has not addressed tourism specifically, but on the campaign trail he has signaled a retrenchment from globalism. He has talked about the possibility of reversing course with Cuba, barring Muslims from entering the United States (though the Trump Hotels website is decidedly international, available in several languages, including Arabic), and building a wall along the border with Mexico. In his victory speech on Nov. 9, he said he planned to rebuild the nation’s infrastructure — including airports — and make it “second to none.”
Making financially sound business investments is a critical aspect of any hotel owner’s world. However, sorting through today’s vast sea of revenue technology and analytical capabilities can often leave owners swimming in dark, murky waters.
Here are the top six questions hotel owners should ask when investing in a revenue solution for their organization.