Hotel rating system

Table of contents

The aim of developing hotel rating systems is to help customers select hotels efficiently, and to monitor and push hotels to keep and improve service and facilities. Many organizations from online booking sites to small hotel chains have their own hotel rating system. It’s almost impossible and unnecessary to introduce them one by one. Though well-recognized systems by travelers or industry participants are only the several below.

The AAA Five Diamond Award® Rating System

Every year AAA reviews more than 27,000 hotels, just 0.4 percent make the AAA Five Diamond list and 6.3 percent earning the Four Diamond.

AAA Diamond ratings general standards

American Automobile Association (AAA) five diamond rating system has spread over the world with the expending of powerful American hotel chains—Marriott, Hyatt, InterContinental, Four Seasons, Ritz-Carlton, Fairmont…. Many other countries or areas oriented hotel brands, like Shangri-La (Hong Kong), The Peninsula (Hong Kong), Banyan (Singapore), Taj (India), Auberge Resorts Collection (Mexico) and more, have joined the system.

  • In 1902, AAA was introduced to classify hotels as a federation of independent motor clubs.
  • In 1937, the first AAA agents were hired to inspect accommodation and restaurants.
  • In 1963, AAA began assigning ratings from ‘good’ to ‘outstanding’.
  • In 1977, on AAA’s 75th (diamond) anniversary, the he ratings became known as the AAA Diamond Ratings System for lodgings.
  • In 1989, The restaurant diamond rating system began.

Each interested hotel needs to fill several forms and pay $500 application processing fee, which is for validating property information and nonrefundable. The forms and documents are publicly available at their official site aaa.com

All properties must first meet AAA’s 34 basic requirements, covering comfort, cleanliness, and safety, before being approved and assessed by one of AAA’s 65 full-time anonymous inspectors. Once evaluated, a rating, based on AAA's guidelines about facilities, amenities and service, of One to Five Diamonds may be assigned, and revaluation will be conducted once a year at least.

Ratings are published in the AAA TourBook® guides both in print and online, and being searchable in the AAA TripTik® Travel Planner and related official sites.

AAA collects complaints submitted by its members prudently. All the complaints are compiled and forwarded to the relevant hotels to help them improve.

the AAA Five Diamond Award

Donald Trump Receives AAA Five Diamonds(left) for Trump Central Park at Trump International Hotel & Tower New York on March 31, 2011 in New York City

Forbes Travel Guide (formerly Mobil Travel Guide) Star Rating System

Forbes Travel Guide (formerly known as Mobil Guide or Mobil Travel Guide), as an independent, global rating system for accommodation, food and beverage outlets, hiring anonymous professionals to travel the world to inspect hotels, restaurants, and spas based on 900 criteria.

Forbes Travel Guide, the oldest travel rating system in the United States, emphasizes quality of service—how hotel make their guests feel and what the guests will remember most.

  • In 1958, Forbes Travel Guide was Founded by Mobil. The first issue covered five states in the Southwest and South Central United States.
  • In 1960, revised volumes included the Northeastern States, the Great Lakes, California and the West.
  • In 1962, the Northwestern states were introduced, rating system spread over the Middle Atlantic States.
  • In 1965, an issue for the Southeastern States was introduced, although only one state appeared on the volume—Tennessee.
  • In 2008, Forbes Travel Guide launched an international star ratings program for hotels and spas—Forbes Travel Guide Beijing and Forbes Travel Guide Hong Kong and Macau—published in print by ExxonMobil Travel Publications
  • In October 2009, ExxonMobil licensed the brand to the Five Star Ratings Corporation, which is owned by WebMD founder Jeff Arnold. Soon Five Star Travel Corporation sighed a licensing agreement with Forbes Media, The star awards and guidebook series were renamed as Forbes Travel Guide.
  • In 2011, Forbes Travel Guide's new home, ForbesTravelGuide.com, was online. The traditional printed guidebook series came to an end.

Forbes Travel Guide - 2019 Star Award Winners by country

5-Star

 

4-Star

 

Recommended

 

Total

 

 United States

151

 United States

444

 United States

213

 United States

808

 China

77

 China

105

 China

33

 China

215

 United Kingdom

16

 Canada

36

 Italy

19

 United Kingdom

58

 France

13

 United Kingdom

29

 United Kingdom

13

 Canada

53

 Mexico

12

 Mexico

27

 Canada

11

 Italy

52

 Italy

10

 Japan

26

 France

10

 Mexico

49

 Japan

7

 Italy

23

 Mexico

10

 France

42

 Singapore

7

 United Arab Emirates

23

 Japan

9

 Japan

42

 Canada

6

 Indonesia

21

 Spain

8

 United Arab Emirates

33

  Switzerland

5

 France

19

 Portugal

7

 Indonesia

30

Others

39

Others

150

Others

115

Others

312

Total

343

Total

903

Total

448

Total

1694

The AA ratings

The AA star rating system started in 1912, along with UK main tourist board in 2006 they brought out Common Quality Standards to examine and rate lodgings. The standards and methods are now applied throughout the England, Scotland, Wales and Northern Ireland.

The AA Hotel Quality Standards, regularly reviewed to keep up with consumer expectations within the industry, are measurable, consistent and reliable.

The AA Hotel Star Ratings

A generally universal applied rating system       

Adapted by some governments’ tourism departments and other travel services organization.  E.g.,

Star rating

Travelocity

Expedia

Orbitz

One-star

Meets budget basic needs

Economy, no-frills accommodations

Simple accommodations

Two-star

Meets basic needs

Value, clean, basic

Value, comfortable, affordable

Three-star

High service, additional amenities

Quality, style, comfort, personalized service

Mid-scale, convenience plus comfort

Four-star

Superior property, variety of amenities

Superior, upscale, high-quality

Deluxe/upscale, comfort plus quality

Five-star

Luxury setting, flawless guest services

Finest hotels, luxury, superlative service, highest comfort standards

Luxury, first-class services, well equipped and state of the art facilities

Reference

  1. Stutts, Alan, T. (2006). Hotel & lodging management An introduction (2nd ed.). New York: John Wiley& Sons, Inc.
  2. https://www.aaa.com
  3. https://www.forbestravelguide.com
  4. http://www.theaa.com
  5. https://www.travelocity.com
  6. https://www.expediagroup.com
  7. https://www.orbitz.com

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