A tradeshow or trade show is the exhibit of products and services that are targeted to a specific clientele and are not open to the public. A marketing activity that provides the exhibiting company the opportunity to do market research, talk to customers, and promote products and/or services. Trade shows are business to business (B2B) activities. Trade shows are usually held in convention centers but may be held in convention hotels, armories, arenas, or other venues. Some trade shows also offer educational sessions.