Hotel & Resort

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How to navigate the new hotel technology road-map

CRM data, PMS data, review data, guest acquisition data, marketing analytics… these moving pieces are a bit like a solar system without a sun to anchor them.

They float around serving little purpose rather than working in unison toward a common goal. To give data some gravitational pull, we must de-complexify it (this one may not really be a word, but you get the drift).

Butler service? Here's a peek inside those exclusive hotel lounges

For example, the club lounge at the Ritz-Carlton in New Orleans is marketed as "a boutique hotel within a hotel." There is a buffet-style, staffed restaurant that serves full meals, champagne, wine, beer and cocktails all day, private areas for conducting meetings with comfortable seating, complimentary newspapers and a private concierge service.

Hilton Remains Attractive Value In Crowded Hotel Industry

Fierce competition has always bedeviled companies in the hotel and lodging industry, but more so now than ever, as agile and active competitors have mushroomed, with bed-and-breakfast and vacation rental operators taking a big bite of the market. Even so, some of the large hotel stalwarts are still the best long-term stocks to bet on in this sector.

The APA way - Always Pleasant Amenities

Fumiko Motoya is certainly an easy person to recognize. As president of APA Hotel Co Ltd, Japan’s largest business hotel chain, her cheerful face adorns billboards, in which says “私が社長です” (I am a company president), she appears on TV, in magazines and newspapers and her face is on the company’s brands of water, curry and other products. She is also famous for her collection of colorful hats which now number about 240.

As we enter Motoya’s office, she and her husband Toshio, APA’s CEO, greet us at a large boardroom table covered with full-page ads for APA, books about the company and, of course, all the APA products.

How Hotel Marketers Can Win The Battle Against Online Travel Agencies

When Marriott finally sealed their long-awaited $13B merger with Starwood Hotels & Resorts, most headlines framed it as the dawn of the world’s largest hotel operator.

Those in the marketing industry, like myself, saw it from a slightly different perspective: the next strike in the ongoing war between hotels and online travel agencies (OTAs).

10 Powerful Reasons Independent Hotels are Better Placed to Win Market Share over Chain Hotels

The independent hotel market in Europe is a big business. Big in terms of employment, tourism and contribution to local economies. Most importantly for our industry, independent hotels are big in terms of room inventory – the collective number of rooms these hotels represent.

This inventory is what makes independent hotels attractive partners for online travel agencies (OTAs), and it’s at the heart of the current struggle for independents and chains alike to strengthen their direct bookings. Fortunately, along with all that inventory, independents have 10 powerful, often overlooked advantages when it comes to competing for market share.

Marriott Hotels' content marketing model ensures a long stay

By: Spero Patricios

Marriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty.

What’s Next for Hotel and Resort Spa

Resort and hotel spas make up only about 20% of the global spa market but are often a source of inspiration and leadership in the spa industry while facing unique challenges. In addition to changing workplace dynamics as new generations enter the workforce, they must constantly search for ways to find and retain qualified staff. Staying current with trends in a rapidly