Hotel & Resort

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Retailers Want You to Stay With Them, Too

The hotel business is diversifying. More travelers are seeking homey surroundings at Airbnb and HomeAway and turning to boutique hotels for their non-cookie-cutter designs. (According to STR, a hotel research firm, domestic occupancy rates in boutique hotels rose to 75 percent in 2015 from 67 percent in 2010.) That is one reason some retailers and designers see an opening for their hotel concepts.

What Hotel Industry Trends to Expect in 2017

It goes without saying that in 2016 hotel industry was recognized as a rapidly developing industry that raises solid investments. It is not strange taking into account the fact that over the last few years hotel industry has been regarded as one of the most attractive businesses. This is due to unstable position of world economy since 2013. Hotel business is the industry that can rapidly response to external changes. Hotel industry is flexible and profitable due to chance of effective work in a down economy and maximized revenue in the time of economic growth. Today hospitality industry attracts more and more attention of people who have experience in it and newcomers. It is possible to define major industry trends in 2017 taking into account main events in hotel industry that took place in 2016.

How to navigate the new hotel technology road-map

CRM data, PMS data, review data, guest acquisition data, marketing analytics… these moving pieces are a bit like a solar system without a sun to anchor them.

They float around serving little purpose rather than working in unison toward a common goal. To give data some gravitational pull, we must de-complexify it (this one may not really be a word, but you get the drift).