Destination

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Here's What Google Thinks: Five 'Next Practices' In Destination Marketing

I recently had the chance to participate in a full-day’s “Innovation & Inspiration” session at Google’s headquarters in Mountain View. I was a guest of Visit California, a high-performance marketing organization charged with promoting the state to domestic and international visitors.

Can Spain’s Tourism Be More Than Just “Sol Y Playa”?

MALAGA — There's a classic children's song in France that says a lot about how the world sees Spain. "Dans mon pays d'Espagne, olé! Y' a un soleil comme ça!" (In Spain, my country, olé! There's a sun like this). The song also touches on things like bullfighting, the sea, flamenco dancing — all the Spanish clichés.

Five Ways Destination Marketers and Economic Developers Can Work Together

Within large and small cities across the nation, you’ll generally find two organizations charged with marketing their community to the outside world. The destination marketing organization (frequently known as a convention and visitors bureau) focuses on attracting visitors. The economic development organization concentrates on drawing companies to invest in the city.